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Little Caesars Pizza
Named "Best Value in America" for the Third Consecutive Year

World's largest carry-out pizza chain earns six honors

DETROIT - For the third year in a row, Little Caesars has been named the
"Best Value in America"* among all major quick-serve restaurant chains
across America. The national recognition came from one of the largest
research studies in the food industry, Sandelman & Associates'
research study.

"With today's fast-paced lifestyle, our customers really appreciate the
value and convenience Little Caesars provides," said David Scrivano,
president, Little Caesar Enterprises, Inc. "Our customers don't have to
for our HOT-N-READYR products and they can feel good about serving their
family a high-quality pizza made with fresh ingredients."

Little Caesars' HOT-N-READYR pizza is a large, 14" pepperoni or cheese
that's ready when customers are, with no waiting or need to call ahead,
$5.00 at participating locations.

Sandelman & Associates' Quick-TrackR research study tracks key consumer
behavioral and attitudinal measures for all major fast-food chains.
were conducted among more than 90,900 quick service restaurant customers
78 major markets across the United States. Little Caesars was also rated
highest-rated chain for "Affordability of the Prices" and highest-rated
pizza chain for "Speed of Service," among other honors.

In business for more than 50 years, Little Caesars has become an industry
leader by offering quality products and outstanding value to customers,
including the "Pizza!Pizza!" offering (buy one get one free), and most
recently, the convenient, value-oriented HOT-N-READYR offering.

About Little Caesars

Little Caesars Pizza founders Michael and Marian Ilitch opened their first
restaurant in Garden City, Michigan in 1959. Little Caesars added more
stores in the world in 2009 than any other pizza chain and today is the
largest carry-out chain internationally with restaurants on five
Little Caesars is growing in prime markets across the country, and is
offering strong franchisee candidates an opportunity for independence with
proven system. For the third year in a row, Little Caesars was named "Best
Value in America"* of all quick-serve restaurant chains. In addition,
Caesars offers strong brand awareness with one of the most recognized and
appealing characters in the country, Little Caesar.

In addition to Little Caesars Pizza, Ilitch companies in the food, sports
and entertainment industries include: the Detroit Red Wings, Olympia
Entertainment, Olympia Development, Blue Line Foodservice Distribution,
Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little
Pizza Kit Fundraising Program, and a variety of venues within these
entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns
MotorCity Casino Hotel.

For more information about Little Caesars and available franchise
opportunities, visit < or call 1.800.553.5776.

* "Highest-Rated Chain - Value for the Money" based on a nationwide survey
of quick-service restaurant consumers conducted by Sandelman & Associates,

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