Recently I received an email asking about the Pizza Business:
Hello Albert,Hope you are doing well. I’m seriously considering opening a pizzeria! I have been thinking about this for many years and I want to seriously start the process of putting together a business plan to make it happen. The location is important as is the type of pizza being made as well.Any thoughts or advice would be greatly appreciatedCiao
Great question. Hopefully, I will make a video soon to explain my answer but briefly here it is:
My advice is to learn all you can about the pizza business. Talk to people. Get out and do your homework about pizza and the pizza business.
Dedication, Preparation, and Perspiration…
If possible, get some experience at a pizzeria. Learn all you can about the Piza Business. Talk to Pizzeria owners. Get a job at a pizzeria. Learn, discover and apply all you have learned in your quest. Learning the pizza business takes dedication, preparation, and perspiration. There certainly is the making pizza part, but just as important, if not more, is the business part.
My best advice:
You must dedicate yourself to the pizza mission. Here are some paths to follow.
Subscribe to Pizza Today magazine and go to Pizza Expo.
Pizza Expo will help you every step of the way to getting started on your journey. You will you discover workshops, products, and prices, but more importantly, you will be able to have conversations with pizza professionals.
Also, check out Pizza 365 for free workshops and pizza business-related topics:
(Did I mention there is NO COST)
I have a number of friends who knew very little about the pizza business. After going to Pizza Expo, they had the knowledge and most importantly made the contacts and relationships that helped them every step of the way. Do not discount people already in the business!
And everyone I met at Pizza Expo wants to help. Whether you are a newbie or have years of experience.
Everyone at Pizza Expo is there to help you succeed in the pizza business.
Pizza Expo may be the single most important thing you can do.
Another great resource is Perfecting Pizza
This pizza resource offers all kinds of pizza professionals who can assist with learning, maintaining, and growing your pizza business. They offer videos, webinars, and more.
While not free, you will be making an investment in yourself as well as your business.
They also can help you start a pizza business.
They offer a “Step-by-Step Guide, Financial Projection Worksheets, Business Plan Templates and Roadmap for continued success – all built by our team who has successfully opened and operated many pizzerias.”
Also understand, starting a pizza business from scratch could cost hundreds of thousands of dollars. The same may be true if you purchase a pizza business.
Pizza University is another resource where you can learn the Pizza Business. Here is a great article on How to Open a Pizzeria in 5 Easy Steps.
Siler Chapman, one of the founding members of Perfecting Pizza shares his journey here: shares his pizza journey in the following video. Siler explains how he got into the Pizza Business, along with Perfecting Pizza as well as Fire Within and Wood Fired University.
You may want to check out a pizza trailer to get started. Fire Within sells wood-fired pizza trailers.
Learn more at Fire Within.
A great way to learn the pizza business is Wood Fired University
This is not free but at the end of the course, you will learn everything you need to know to get started in the business from your business plan to making pizza!
Here is a video that explains a bit about Wood Fired University:
Here is a great interview with Michael Shapiro that goes in-depth a bit about the whole process.
I think you are on the right track. Location is the key! You can have the best pizza in the world, but if no one comes, it doesn’t matter!
If you own a Woodfired Pizza Trailer, you can go to any location.
For example farmers’ markets, high school football games, weddings, and other events.
Finally, I want to share advice from Tony Gemignani about getting into the pizza business as well as some pizza-making tips.
You are right on, developing a business plan. Many, who want to be pizza business owners
should start there.
I wish you all the best in your pizza adventure. Please let me know in the comments what you think.
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