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Birra Moretti from Pizza Therapy
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BIRRA MORETTI TOASTS THE HERITAGE OF ITALIAN PIZZA AND BEER

Birra Moretti and East Village Radio Invite Consumers to Enjoy the World’s Favorite Pairing

MT. PLEASANT, SC (October 17, 2011) –  Birra Moretti is a beer with a history and a taste that is anything but ordinary, one that is a perfect match for delicious Italian food and for time shared with friends. This fall the brand builds upon its food-friendly and sociable quality with the launch of the consumer contest, Moretti Loves Pizza. Partnering with East Village Radio (EVR), a leading national online music radio station based in New York City, and a variety of Italian gourmet pizza restaurants across the nation, Moretti Loves Pizza creates a “More Italian” experience for Americans seeking an attainable, affordable and approachable authentic Italian gastronomic experience.

Moretti Loves Pizza encourages customers of participating Italian gourmet pizza restaurants in New York City, New Jersey, Boston, Chicago and South Florida to order a Birra Moretti while dining with friends and family in their local pizzeria to experience the most authentic Italian experience when it comes to the foremost food pairing, pizza and beer. Birra Moretti serves as the exclusive beer sponsor of EVR, which will promote the campaign and drive traffic to the program’s social media pages and website, as well as into the participating gourmet pizzerias.

Consumers can enter the contest by filling out a campaign coaster at their local participating pizzeria from Monday, Oct. 17, 2011 through Sunday, Nov. 6, 2011.. Each customer will receive the coaster and a short explanation of the Moretti Loves Pizza campaign at the beginning of their visit. Customers have the chance to win a host of giveaways including the ultimate prize of a trip for two to Naples, Italy - the home of Margherita pizza - that includes a pizza-making class, as well as other prizes including free pizza for 1 year sponsored by Birra Moretti, tickets for the invitation-only finale party held at Eataly and curated by EVR, and a variety of Birra Moretti consumer giveaways.

Consumers that are not located in the selected markets or cannot make it to a participating pizzeria can still enter the contest by posting their favorite gourmet pizza photo paired with a Birra Moretti to the wall of the Birra Moretti Facebook fan page. Contestants that post to the Facebook page will be eligible for the drawing for the ultimate prize of a trip for two to Naples, Italy and additional Birra Moretti consumer giveaways.

At random, Birra Moretti will select a number of lucky winners, who will be notified by email by Tuesday, Nov. 15, 2011. For a list of participating pizzerias, a link to the Birra Moretti Facebook page and additional information on the contest, visit www.morettilovespizza.com.

ABOUT BIRRA MORETTI

Birra Moretti has been by far the best-performing beer in the Italian beer market over the past decade, thus becoming one of the most genuine and most popular beers in Italy and a leading imported Italian beer worldwide. Birra Moretti is a symbol of Italianness for consumers around the world, an emblem of the culture’s simple pleasures in life that rapidly took hold as it grew in our collective imagination, generation after generation A special production process utilizing the best raw materials and a special blend of high quality hops was used to create the unique, perfectly balanced taste of Birra Moretti Lager and Birra Moretti La Rossa. Because of the characteristics, Birra Moretti is an authentic Italian beer and matches perfectly with nation’s cuisine, like risottos and pasta, white meat main courses and gourmet pizza. For more information on the brand visit, www.birramoretti.com.   Media kit of campaign messaging: http://greenolivemedia.com/totalbeveragesolution/morettilovespizza/mediakit/MLP_mediakit_Web.pdf

ABOUT EAST VILLAGE RADIO

East Village Radio (EVR) is at the forefront of Internet radio, bringing together a network of premier presenters and DJs from across the world. Located in the heart of New York City's East Village, the original programming streams live from a storefront studio, marrying the legendary culture of downtown New York City with an international audience. The website features two-hour live shows in music, talk, and comedy. The hosts are an eclectic group of producers, tastemakers, and personalities who accommodate in-studio interviews and exclusive performances. East Village Radio is located at 19 1st Ave, New York, NY 10003. For more information, visit www.eastvillageradio.com.

ABOUT TOTAL BEVERAGE SOLUTION (TBS)

With an impressive portfolio of wine, beer and premium spirits, Total Beverage Solution supplies the US market with some of the world’s most unique brands. Founded in 2002, the company seeks to represent and own brands that have market presence but still have potential for growth. The company’s first sizeable supply contract was Greene King brewers, the producers of Old Speckled Hen and Abbot Ale. Today the portfolio includes such brands as Germany’s Weihenstephan Beer, the world’s oldest brewery; Birra Moretti, the beer in Italy; Affligem, a historic Belgian Abbey beer; Tohu Wines from the Marlborough region of New Zealand, the only Maori-owned wine company; Colombo, a D.O.C Fine Marsala Wine, Edradour Distillery, Scotland’s smallest distillery, and Southampton, one of the most award-winning craft breweries in America. Passionate about quality and craftsmanship, the company strives to work with producers who make the finest products and to create value and demand for each brand based on its unique qualities. With this philosophy, Total Beverage Solution has quickly earned a reputation for its market expertise and proven sales results. The company earned a prestigious spot on Beverage Industry’s June 2011 list of “Top 100 Beverage Companies of 2010.” Additionally, in the midst of another challenging year for the beverage industry, TBS surpassed $30 million in revenue in 2010. Total Beverage Solution is headquartered at 1671 Belle Isle Ave. Suite 125, Mt. Pleasant, SC 29464. For more information, visit www.totalbeveragesolution.com  or call (843) 881-0761.

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