Pizza on Earth, Good Will to All!

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Interviews

pizzatherapy.com!

Pizza on Earth, Good Will to All!

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The following interview was published in pacificnews.net
(vol. 6 no.1 february 2001)
dot.com
CEO's &
entrepreneurs

What is the name of your company?
pizzatherapy.com (Grande Publishing)

Who is president and CEO?
Albert Grande, The Pizza Promoter

Name of Webmaster?
Albert Grande, The Pizza Promoter. I am the web designer and responsible for all content.

When your site was built?
The site was originally built on 6/99. At the time we used a "Free" web hosting company.
As our traffic and public exposure increased, it became clear that we needed to register our
domain name and find a web hosting company. We launched "pizzatherapy.com" on 2/00.
The site has greatly expanded since 6/99. We regularly update our content by adding new
recipes and features.

Who is your target audience or what is your target industry?
We are a site for anyone who loves pizza and Italian food. In addition to pizza and Italian
recipes
we feature a Pizza Therapy Forum, a Pizza Poll, a Newsletter (Pizza News) and a
section where our visitors can nominate "Best Pizza in the World". We encourage
feedback from our visitors. Our visitors are the one's who have made us successful.

How many "hits" do you average per month?
We average over 13,000 "hits" per month. We averaged over 6,500 unique visitors last month. (January 2001)

Who hosts your Website?
Tri Star Web

Number of Employees?
One.

2000 Annual Revenues?
N/A

Any other sites?
None at this time.

Future goals or plans for pizzatherapy.com?
Our goal is to continue to spread the word about the joys of making pizza. Our slogan
"Pizza on Earth, Good Will to All!" seems to sum up the essence of pizzatherapy.com.
Making pizza can be fun, but also an event to be shared with families and friends. Getting
people involved in the pizza making process is what it is all about. We want to encourage
everyone to share in the joy of making pizza! We eventually, want to become a "Pizza
Portal" for all things pizza, on the Internet.

A short term goal is to concentrate on "Pizza Demonstrations" for businesses, clubs and
non-profit groups. We will be having "Pizza Making Seminars" which will be open to the
public. What started out as a business only on the Internet, will turn into a "brick and
mortar" enterprise through our "Pizza Demos". We have been approached by
entrepreneurs about opening a "Pizza Therapy Restaurant", however this remains in the
discussion stage.

We are also planning to offer "pizzatherapy.com" items aprons, hats
and oven mitts. These items would be branded with our logo and sold through our web site
as well as at our "Pizza Demonstrations". We have had numerous requests for these items
already.

Are you connected to any corporate (local or national) partners?
We recently signed a one-year contract with "Fleischmann's Yeast" as a corporate
sponsor. Being affiliated with this company has given us quite a bit of credibility. We are
currently negotiating with other potential corporate sponsors.

Would you like to share any other important information with our readers?
I am amazed at the power of the Internet. It has really leveled the playing field. Think
about it, a web site about making pizza, based in Hawaii, can compete with other companies
in a global arena.

I feel that I have been extremely fortunate to be able to turn my passion for making pizza
into a business idea. I am also having a lot of fun in the process.

 

 

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To contact me:
Albert Grande, The Pizza Promoter,
The Pizza Promoter
600 Queen Street
Suite #2406
Honolulu, Hawaii 96813


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