The History and Culture of Pizza:

John explains "the title does not reveal the true depth of the course which actually teaches how to develop a pizzeria concept including finance, construction, menu development, design and marketing."
 

Student's learn the pizza business from the inside out. They start by learning the basics of what it takes to open a pizza restaurant. They go through all of the steps that are need by learning all of the steps needed to open a pizza restaurant. As a final exam the students need to present their idea to potential investors and convince them their pizza restaurant is viable.

John says the magic happens as students start to talk about their pizzeria as their restaurant and actually take ownership of the restaurant and start talking in terms of this being their restaurant.